UNITE FOR HER
Unite for Her
Unite for Her is an initiative that we co-founded with other womxn at GREY London,
which has since been taken on by WPP as part of their commitment to help keep women safe.
It is a rallying cry to the creative industries to do something about violence against women.
Along with the team, we created a series of pin-pointed briefs for the industry
and their clients in the wake of Sarah Everard's death.
The initiative has been featured in Campaign where we created a ‘missing ad’ stunt in place of their usual 'ad of the day', to draw attention to the fact brands could be doing more to tackle gender based violence.
Most recently we created an industry wide hackathon evening, where we invited creative agencies
and their clients to tackle the briefs. We are also currently talking to UN Women
about a potential partnership to help reach a wider audience.
To find out more, click below:
Launch Stunt in collaboration with Campaign: