People sometimes listen to out of character music. But what if it’s just because they’re hungry?
Snickers partnered with Spotify to create The Hunger Spotter - an algorithm that analysed users historical and real-time music data. So when someone listened to out of character music on Spotify, they were played personalised songs that suggested they grab a Snickers.
This campaign won a Bronze at the One Show and was Shortlisted at Cannes.