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Maltesers Braille

Following on from Maltesers Paralympic TV ads,
we created a braille poster made entirely from model Maltesers.

The headline looked on the light side of disability, and was inspired
by a true story from some one with sight loss. It read:

‘Caught a really fast bus once, turns out it was a fire engine.’

The special build was launched on world Braille Day
and went on to win several awards including a Grand Prix.