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Maltesers Braille

Following on from Maltesers Paralympic TV ads that look on the light side of disability, we created a braille poster made entirely from model Maltesers that we launched on World Braille Day. The headline was a true story taken from someone with sight loss and reads
‘Caught a really fast bus once, turns out it was a fire engine!’

The special build went on to win several awards including a Grand Prix.