Recharge Your Car. Recharge Yourself.
The two biggest barriars stopping people buying an electric vehicle is not knowing where the
nearest charge point is, and the apparant long wait times.
So, we created a nationwide campaign for Volvo that tackles both these issues. With OOH that directed people to their nearest charging points, whilst offering them activivites that took 30 minutes or less - the actual time it takes to charge a Volvo.
Some BTS: